The "Gotta Get Through This" hitmaker believes AI will be "brutal" for many musicians as it disrupts the traditional music-making process. However, he argues that ultimately it democratizes music by placing "unlimited and unlimited creativity" in the hands of new artists and those who appear. Bedingfield compared the AI's power to that of famous artists such as Stevie Wonder and Prince, who are known for being able to play instruments, create, and complete songs entirely by themselves. "But now AI is putting this limitless creativity in the hands of many young people and filmmakers," he said.
The singer, who recently founded tech startup Hooks to create AI-generated music and video content, heralded it as "the most disruptive moment in music history." He said, "You can create music—good music—in 20 seconds" with the help of AI. The credit for Bedingfield's enthusiasm for AI seems to be his belief that technology can truly capture the creativity of an artist. "It took a lot of my soul to do other things because it's based on the DNA of my songs," he said of the AI-assisted drum and bass album.
Pop star Will.i.am, winner of seven Grammy Awards and a Latin Grammy Award, joined forces with Sachin Dev Duggal to prepare for the introduction of AI in music at an important conference on music and technology in Davos.
In the first words of their discussion, they discuss the profound effect that AI is ready to have on both the production and consumption of music. Sachin Dev Duggal, alongside Will.i.am, explained AI's potential to not only enhance existing creative processes but also disrupt established norms, paving the way for a new era of innovation and accessibility in the home. musical activity.
Will.i.am's AI and the power of music will be the focus of the prestigious Edinburgh Television Festival in 2024, where he plans to unveil an extensive collaboration that shows the relationship between human rights and music.
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