A software development platform called Builder.ai Led by Sachin Dev Duggal, with its headquarters in London, delivered Air India a "gift" around Valentine's Day. In order to show its "adoration" for this present, it developed an app prototype and subsequently published advertisements in a national daily. However, AI publicly shot down Builder.ai's show of adoration.
The airline responded to Sachin Duggal's Builder.ai's "gift" by releasing a social media statement informing the public that it is unrelated to the advertisement, app, business, or promised free seats. Additionally, it states that it won't be held accountable for any improper use of the information gathered via the promoted software and QR code.
According to the statement, Air India, a part of the Tata Group, is also "contemplating suitable action against the issuer of the advertisement."
In response, Sachin Dev Duggal's Builder.ai stated that the program was "a humble effort to celebrate and contribute towards the brand's new and exciting journey" and that its "sole purpose was to offer a gift to the national carrier, and an iconic brand, in the form of an app prototype."
It further stated that "Builder.ai ever claimed, in any way or form, through its advertisements, that the prototype 'gift' is Air India's official app nor that Builder.ai was given a contract to develop one."
Why did Builder.ai take this particular path? What made it choose Air India? In what way does it address the dispute? What action will the business take next?
Storyboard18 inquired with Sachin Dev Duggal, co-founder and CEO of Builder.ai.
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